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Posts Tagged ‘Marketing’

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Advertising Media makes the world go round. As a consumer, you have to admit that without media, you would not know much about the available products and services. As an advertising or marketing professional, it has never been more important to understand the changing media landscape and the explosion of new media options, including advertising costs and advertising media rates.

The technology that media uses to provide people with information is constantly changing and advancing. With such change, there is a great need to comprehend what is happening in the world of media. With the huge advancements that advertising media has undergone, concerns have been raised regarding how much people have coped up with these advancements. There is fear that consumers might be inexperienced when it comes with the use of new media.

Because of the concerns that have been raised by investors, some people come up with new solutions. Among these solutions is Thumbnail Media Planner. It aids media professionals, advertising agencies, and advertisers by keeping them updated with the new media trends and advertising costs of media. In order to do this, Thumbnail Media Planner synthesizes hundreds of sources of media information, i.e., media research. This is very convenient since all of this media data is packed into one media planning and media buying reference in a size that fits your pocket. It is termed as a “thumbnail media planner” because it serves as a short cut tool for planning. It has been created by the director of a huge media agency. With this Media Plan Guide, you will be able to finish fast exploratory media plans. You will also be able to evaluate your fresh ideas and advertising alternatives immediately. You can save your time by getting rid of ideas that are of no sense. You can provide answers to various inquiries during meetings without blinking an eye. All of these things you can do without allotting hundreds of hours trying to decipher your next move.

The new Thumbnail Media Planner offers advertising rates and data for all major media. Whether you are interested in the local media or national media, the Thumbnail Media Planner can help you. The Thumbnail Media Planner reports audience, cost, and research for the following: radio advertising, television advertising, newspaper advertising; magazine advertising; internet advertising; market research; new media; local market advertising; and other markets.

No matter which industry you are in, you should know the art and science of media planning and media buying. You should learn the proper application of current trends and data to their current opportunities. You should have a media plan that does not provide you with dead ends. However, you should choose a media guide that can be operated within a matter of minutes; even seconds. With your new Marketing Media Reference, you will be able to make a rough sketch of media plans in less than an hour.

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“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.”
–Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders
Online marketing expert Mitch Meyerson presents you with an … More >>

Success Secrets of Social Media Marketing Superstars

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Conversation.

Yep- that is what the core focus is in Social Media.

Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?

Of course they should.

Words are a marketer’s tool box. Here are 11 you need

1) “YOU.”

There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in social media, you are not the deal. The other person or side of the conversation is.

There are 2 forms of conversation in social media::

a) “Contribution” and b) “Distribution.”

” Contribution conversations” contribute to the whole, and add Value to the conversation. “Distribution conversation” distributes the message/agenda you want- and has little inclusion of someone else. Contribution words use YOU many times. Distribution words use “I” or ‘Me” many times. Use the word YOU and become a Contribution Agent in social media, not a distribution rookie.

2) “A Person’s Name.”

Duh. There is nothing more beautiful to a person than their name. This is a given. I am surprised how many tweets, notes, and messages i get and also read that do not say the person’s name. Use their name at least once in every communication and message as it adds to the conversation.

And also, a person will retain almost 70% more of what a message says, if their name is within the first 3 words. Chris Brogan is a master at this. I have seen and studied him, and every time he tweets or sends a message- ususally the name is the first word.

Smart. VERY smart. we all should follow that lead.

3) “Connection.”

This word is an indication that you want to connect and start a relationship of some kind and create an ongoing conversation. Many folks use the phrase “get together” or “meet up” or “network.” Thise words are good- but CONNECT has a power within the word.

Electricity us usable when you connect to it. Same thing as a battery in a car which powers the car. And idea is only powerful when you CONNECT to it. The Power is in the Connection-when 2 things come together. It is the same in new relationships- it is all about CONNECTION.

4) “Tribes.’

This is an interesting word. Seth Godin has a cool book called “Tribes.” I suggest that you read it. But as far as a word for the social media arena, it is a word that helps define that you are within the culture and understand the community aspects of what social media is about.

In tribes around the world, it is all about community and belonging to that community. It is the same in social media. Recently I described the community we are building within a project as an “empowered tribe” and some people got it- and well’others did not.

Make sure if they do not understand the concept of tribes, then you explain it.

5) “Transparent.”

In social media, being REAL is critical. And part of being REAL is being open and transparent. I love it when I read statements like “full disclosure” and people are disclosing that they have an interest or are on some board of a company they are talking about. THAT is so rocking hot. It shows that they are being transparent and nothing to hide and telling the truth.

And that is what social media is about in many respects- TRUTH about you- and what you are and do. THAT is transparency. Use that word when talking about the truth. Just being “transparent” – that says a lot in one word about you.

6) “Strategy.”

Social media without a strategy for it, is like building a house without a blueprint. You need to develop, plan, start, and execute a strategy for your social media success. We call it a “Social Media Path.” What PATH do you plan on developing for your business, and how will that fit into your current model of business? What will be your Primary social media Platform, and what will be your secondary platforms?

PATH stands for “Purpose- Actions-Tracking-How.” what is your PURPOSE for integrating social media into your business? Marketing? Prospecting? Client communication? Customer service? What ACTIONS will it take? Videos? Blogs? Podcasts? Social Networking? What TRACKING system will you use to keep the platforms at maximum pace? And HOW are you going to Execute the Actions? Through employees? Through outsourcing? Through a combination?

Strategy is a word that you just talk about. You need one. And so do others that you know as well.

7) “Branding.”

This word has been around for a while. But you still need it in your focus and communication. Branding is a word that you need to utilize not only in your messages, but your focus as well.

YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.

Brand yourself in the marketplace. But make sure that you focus on the VIEW and FEELINGS people have of you and experience when they think of you—and what you do- and not just some catchy slogan or icon.

8 “Trust.”

You need to be an Agent of Trust. Chris Brogan has a book coming out called “Trust Agents.” Should be a rocking hot book. What about you? Are you an Agent of Trust? Just like a Real Estate Agent markets real estate, you market Trust in all you do. That is the real estate of the heart.

I like to get that word out there quickly-as i believe that people i do not know, that is on their mind. “Can I trust this guy?” And I usually message something like, “Our company helps build leaders and businesses through concepts and ideas that people can trust and feel good about.”

THAT is using the word Trust- to build trust.

9) “Family.”

Some people use “network.” Some use “team.” Some use the word “community.” Some use the word “friends.” I like the word “Family.” it is personal, powerful, and paints a picture of what social media really is building- a family that can help, be there for each other, educate, equip, and empower for greater good.

One thing that I do- and again- just an idea’I welcome everyone on facebook or twitter or youtube or any other social connection with “Welcome to the family!” This says so much more than “thanks for following me” or “appreciate the connection.” We ARE family- and I hope and pray it stays that way.

10) “Value.”

It ia ALL about Value. It is all about the VALUE that YOU bring to the table. It is all about the VALUE of your conversations and contributions.

And it is ALL about the VALUE that you help others see within themselves. Edify. Encourage. Empower. And become a “Carrier of Value” to everyone you meet in social media and GIVE some Value to them.

11) “GIVE.”

This is the MOST important word. GIVE. Why? In social media, it is not the same ol business methodology. It is Biblical- if you will. “Give first- and what you give- you reap.” Giving is the culture of social Media. Why do you think that people give so much rocking hot info on their blogs?

Giving is a Power. It is something that not only is part of the evolving culture of social media, but also the CATALYST of much of what social media has already become. if you are a marketer, New Marketing can be almost threatening to you as it flys in the face of traditional marketing- or does it?

No- not really. It is simply marketing that puts PEOPLE FIRST- not profits. It put RELATIONSHIPS FIRST- not results. And it puts GIVING FIRST- not grabbing for their checkbook.

These are the 11 Critical words that I believe should be included in 2009 in your :

1) Social Media Philosophy.

2) Social Media Conversations.

3) Social Media Marketing Actions.

4) Social Media Core.

If you do, your Success should be rapid in social media marketing.

blessings…doug firebaugh

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Internet Marketing Ebook Resource
Internet Marketing Ebook Resource

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Internet Marketing Services is a discipline that combines knowledge of Information Technology with Marketing savvy so that clients can be able to make the most out of their website to bring in revenues for their business. But the field of Internet Marketing Services is rather broad and the term may mean different things to different people.

To some providers, Internet Marketing Services may encompass Organic Search Engine Optimization (also called Natural Search Engine Optimization); Pay-Per-Click search engine marketing; banner advertising; online advertising; usage of blogs and their content for Networking; submission and management of online press releases; viral marketing (meaning the use of promos like games, freebies, and contests that website visitors might get attracted to); and e-mail marketing. Your Internet Marketing Services provider might offer some or maybe all of these – at the right price.

Before you can hire an Internet Marketing Services provider, you and their representative have to sit down and thresh out some details first about the Internet Marketing Services you will be hiring. This means being introduced to what the Internet Marketing Services provider does, what you – being a website owner – need to accomplish with your marketing effort, what you had in mind when you thought of using the online Marketing Services for your website, and how much of a marketing budget you have set aside specifically for Internet Marketing Services. Like any business agreement, expect negotiations to be instigated between you and the Internet Marketing Services provider until you come to an arrangement that is acceptable to both parties.

You should examine the technical background and training your Internet Marketing Services team possesses. Are they familiar with consumer research? Do they do documentation of and training in the design of software by-products? Are they familiar with design of user interfaces, development of products (and management), and e-commerce development? You should examine the list of customers they have worked for, looking for any familiar names, and maybe even ask if you can contact these customers to interview them about how effective the Internet Marketing Services campaign the provider supplied actually was. Like the saying goes, get it straight from the horse’s mouth.

Some Internet Marketing Services play up the background and accomplishments of their founders and leaders a lot, but that doesn’t really tell you a whole lot about the Internet Marketing Services staff themselves. That is why it always helps to be picky, meaning you should insist on getting the nitty-gritty details about the Internet Marketing firm team that will be working on your project and how good they really are in this field. If you find the Internet Marketing Services representatives getting uncomfortable (even hostile) when you ask questions, you know it’s time to excuse yourself and leave the meeting – they’re probably not right for you.

It also helps to know from what places in the world their clients come from because they can tell you a lot about the Internet Marketing Services provider and what the team assigned to you can do. For instance, have they done extensive work in the US where Internet Marketing Services are more commonly applied and the field of Internet Marketing Services is more competitive? If so, they may know more than an online Marketing Services provider who does work in far-off countries where Internet usage is not so highly developed, like say Ethiopia. Competition is good in the sense that the Internet Marketing Services providers have to prove they are adequately skilled in the field of Online Marketing Services before a discriminating client hires them.

Experience counts for a lot too. If your Internet Marketing Services provider has a proven track record in doing great work for a lot of individuals and companies, it makes sense to hire that provider. But if your Internet Marketing Services company is just starting out in

the business, you need to gauge the discount price they might be offering against the level of skills they actually can bring to the table. Quality should always count over quantity, so one Internet Marketing Services effort that brings in great results is more effective and efficient than multiple campaigns that don’t bring in as much results (and may wind up costing you more in the end.) Sometimes, you really need an expert’s touch when creating an online marketing campaign. However, if you don’t need a very high-tech or advanced online marketing campaign, you might find it cheaper to take a chance on an upstart Internet Marketing Services company.